Secret of finding your Niche market

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Why niche business is important?

Determining your target market is the first step of business planning. Though it sounds very easy work, it is not so. However, it is the most important for the foundation of your business. Why? People will buy your service or product, only if they find it is best in the market. And customers are always willing to pay more for the product and services when it is very specialized. So, if you select a niche market, ...

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Sales are not the Problem; Execution is

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Most promoters and entrepreneurs complain that they do not have enough sales. On the surface of it, seems a very valid complaint. The economy has been sluggish; the industrial growth is at its lowest; sales in certain sectors have been negative, etc., etc. This reasoning is bought by the promoter and his staff, and they get into the spiral of low sales and make it into a self-fulfilling prophecy. One fundamental question to ask at this stage is:

 

  1. Does my company ...
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7 Steps to a Viable Business

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It does not matter if your business is a start-up or running for decades, the value and viability of your business, in which you have put your years of effort, passion, heart and soul and endless hours of work, must be in asset for you in terms of monetary terms. Whether you intend to sell your business, bequeath it or simply wish to run an enterprise in a relaxed fashion, without the daily grind and fire fight, we at www.viablity.in ...

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Cash is not the King

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The myth is Cash is the King. It’s not always true. Cash is not the king, but the cash flow is. Surplus cash lying in the business is a sign of:

 

  1. Risk aversion is extremely high
  2. Underutilisation of a key resource
  3. Lack of competence in cash flow management

 

The excess cash than is required, resulting in:

 

  1. Complacency resulting in lost opportunities
  2. Financial leverage is bad
  3. The agility of the business to work with the required amount of cash

 

Every business requires a certain amount of cash in hand ...

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